MBA (BUKC): Recent submissions

  • IMPACT OF USER RESISTANCE FACTORS ON SUCCESSFUL ERP IMPLEMENTATION IN ISP'S KARACHI 
    Asghar, Zubair Reg # 32904 (Bahria University Karachi Campus, 2014)
    Purpose of the study: Aim of this study is to find out the impact of end user resistance over successful ERP implementation among internet service providers (ISP) in Karachi. For this purpose data is collected from some ...
  • USE OF SOCIAL MEDIA FOR RECRUITMENT IN CORPORATE SECTOR OF KARACHI 
    Siidiqui, Mehak Reg # 19548 (Bahria University Karachi Campus, 2014)
    Purpose - This study has aimed at exploring out the emerging role of social media for recruitment used by different organizations in Karachi. Therefore, data gathered about features which make social media superior than ...
  • THE REASON FOR EMERGENCE AND INCREASING PREFERENCE OF SUPERMARKET IN KARACHI 
    Khan, Dawood Reg # 19575 (Bahria University Karachi Campus, 2014)
    Purpose: This research study evaluated the awareness of shopping behavior and its relationship with supermarkets in Karachi. Through Quantitative research design and method. This research will provide a detailed understanding ...
  • IMPACT OF PARENT BRAND IMAGE AND BRAND EXTENSION ON PERCIEVED FIT 
    Anjum, Urooj Reg # 16611 (Bahria University Karachi Campus, 2014)
    Purpose- The purpose of this study was to assess how consumers determine perceived fit for a brand extension in Karachi, Pakistan. In order to do so, the determinants of fit as proposed by Aaker and Keller (1990) were ...
  • PERCEPTION OF MANAGERS ABOUT SCM TECHNOLOGY IN REDUCING THE COST AT PEPSI 
    Majeed, Sajid Reg # 22998 (Bahria University Karachi Campus, 2014)
    Purpose: - This research is aimed at finding out whether the role and the usage of internet have any impact on the overall mechanism of Supply Chain Management. The study figures out the impact of the information technology ...
  • IMPACT OF HRM PRACTICES ON EMPLOYEE JOB SATISFACTION AT ALLIED BANK LIMITED PAKISTAN 
    Sariwal, Yusra Sikander Reg # 19689 (Bahria University Karachi Campus, 2014)
    Purpose: The aim of the study was to evaluate “A study of HRM practices and its impact on employee job satisfaction in Allied Bank Limited Karachi Pakistan.” A model has been adapted of HRM practices (recruitment & ...
  • IMPACT OF WORKING ENVIRONMENT ON EMPLOYEE PERFORMANCES AT FEROZE1888 
    Aslam, Sohail Reg # 20412 (Bahria University Karachi Campus, 2014)
    Objective. To investigate the impact work environment creates on the performance of employee and also discuss the factors that influence employee performance Methodology: For determining the relationship between working ...
  • THE EFFECTS OF SECURITY MEASURES ON CUSTOMER’S DINING DECISIONS 
    Masood, Sana Reg # 25689 (Bahria University Karachi Campus, 2014)
    Purpose: This study is conducted to investigate the effects of security measures taken by the hotels, restaurants and clubs on their customers dinning decision. Methodology/Sample: In this study, security measures are ...
  • THE IMPACT OF TECHNOLOGY FOR BAHRIA UNIVERSITY STUDENTS 
    Faheem, Abdul Reg # 25000 (Bahria University Karachi Campus, 2014)
    Purpose: The purpose of this study is to find what determines the adoption of online banking among Bahria university students. Research Design: A survey research using Technology Acceptance Model (TAM) was used to ...
  • IMPACT OF SUPPLY CHAIN DEPARTMENT ON THE PERFORMANCE OF ORGANIZATION 
    Rasool, Mian Bilal Reg # 22983 (Bahria University Karachi Campus, 2014)
    Purpose: The purpose of this research is to determine the Impact of Supply chain and its performance in manufacturing sector. Methodology: Supply chain management is a current trend which is prevailing in the market ...
  • DETERMINANTS OF GOLD PRICES IN PAKISTAN 
    Kausar, Farzana Reg # 16346 (Bahria University Karachi Campus, 2014)
    Purpose: Gold is considered one of the precious metals in the world and gold has a special significance in all ages. The importance of gold can be understood from the saying “all that glitters is not gold”. The gold ...
  • ROLE OF MOTIVATION AMONG FRESH GRADUATES 
    Hashmi, Urooj Ahmed Reg # 14260 (Bahria University Karachi Campus, 2014)
    Motivating fiesh graduates and newly hired employees is an important issue for organizations. The current research was focused on analyzing the importance of motivational factors for fresh graduates working in different ...
  • IMPACT OF ENERGY CRISIS ON GARMENT INDUSTRY EXPORT OF PAKISTAN 
    Habib, Syed Hube Reg # 24184 (Bahria University Karachi Campus, 2014)
    The Purpose of this study is to analyze the impact of the energy crisis on readymade garment industry export of Pakistan. The Pakistan readymade garment industry contributes 13% of the total textile export of Pakistan. ...
  • RISING TREND OF KEY ACCOUNT MANAGEMENT SYSTEM IN THE SERVICE INDUSTRY OF PAKISTAN 
    Saher, Natasha Reg # 14355 (Bahria University Karachi Campus, 2014)
    The purpose of the research is to determine what Key Account Management is and how its implementation affects the performance of the organizations. How important this concept is, what are the benefits earned by the ...
  • Impact of Non Monetary Benefits on Job Satisfaction and Employee Retention in Pakistani Banking Sector 
    Seema Reg # 25021 (Bahria University Karachi Campus, 2014)
    Purpose- The purpose of this study is to examine the relationship between the job satisfaction and retention of the employees. It has also explored the factors and the needs which are important to satisfy the employees ...
  • THE EFFECT OF INNOVATIVE TECHNIQUES ON THE LEARNING VALUE OF TRAINING 
    Khurseed, Hira Reg # 26211 (Bahria University Karachi Campus, 2014)
    Conducting training is one of the essential jobs of the Human Recourse Department. Training are of various types and in each of the training types there are various sessions that take place. Training is taken as a bore ...
  • PERFORMANCE EVALUATION OF ISLAMIC MUTUAL FUNDS IN PAKISTAN 
    Afsar, Imran Reg # 12974 (Bahria University Karachi Campus, 2014)
    The main objective of this study is to examine the performance of mutual funds in term of their risk and return of Islamic and conventional funds in Pakistan. For the analysis the data was taken from the period 2010-2013. ...
  • EFFECT OF DECEPTIVE ADVERTISEMENT ON CONSUMER BUYING BEHAVIOR 
    Mukhtar, Sara Reg # 25717 (Bahria University Karachi Campus, 2014)
    Purpose: Major aim of this study was to evaluate the impact deceptive advertisement on consumer buying behavior. Variables under the study were vague messages, omission and false claims used by the advertisers. Methodol ...
  • EFFECTVE ADVERTISING METHODS AND EMOTIONS USED TO INFLUENCE SENIOR CITIZENS (60years - above) 
    Khan, Hafsa Reg # 15846 (Bahria University Karachi Campus, 2014)
    Purpose: The purpose of this of conducting this research is to identify those advertising methods and emotional appeals that are influential to senior citizens. As this market is one of the lucrative markets and still ...
  • IMPACTS OF REBRANDING ON FIRM'S PERFORMANCE AND CUSTOMER PERCEPTION: A CASE STUDY OF UFONE 
    Siddiqui, Nasir Ali Reg # 24233 (Bahria University Karachi Campus, 2014)
    Rebranding is considered as an emerging concept associated with the field of marketing. There are numerous examples from the corporate world of brand which have succeeded after opting this approach. Rebranding is aimed ...

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