MBA (BUKC): Recent submissions

  • ECONSUMERS’ATTITUDE TOWARDS VIRAL MARKETING IN PAKISTAN 
    Junejo, jahanzeb Reg # 11557 (Bahria University Karachi Campus, 2014)
    Purpose: The major purpose of this research is to highlight importance and impact of viral marketing in this changing era. The mobile marketing practitioners in Pakistan may use the present study findings to design ...
  • THE DETERMINANTS OF FOREIGN DIRECT INVESTMENT IN PAKISTAN 
    Tabassum, Fouzia Reg # 14137 (Bahria University Karachi Campus, 2014)
    Purpose- The main purpose of conducting this research is to find out the determinants of FDI in Pakistan for the period 1994-2013 by using linear regression model and least square method and also to propose suitable policy ...
  • IMPACT OF MICRO-FINANCE ON GDP OF PAKISTAN 
    Aleem, Muhammad Tahir Reg # 19582 (Bahria University Karachi Campus, 2014)
    Purpose- The main aim ot this study is to analyze whether there has been growth in important MFI variables (Income from loan portfolio, Income from investments, Income from other sources, Net financial margin. Average ...
  • IMPACT OF PERFORMANCE MANAGEMENT SYSTEM EMPLOYEE JOB ON SATISFACTION IN PIA (KARACHI) 
    Aftab, Qamarunnisa Reg # 19598 (Bahria University Karachi Campus, 2014)
    Purpose of the study: Purpose of this research is to find out satisfaction of employees of PLA (Karachi) with the current performance management system, along with the identification of gaps in performance management ...
  • IMPACT OF MACROECONOMIC FACTORS ON CAPITAL MARKET OF PAKISTAN (1994-2013) 
    Nadeem, Mishal Reg # 11412 (Bahria University Karachi Campus, 2014)
    Aim: This study aims to examine the impact of macroeconomic factors on capital market of Pakistan. It assesses the extent to which key macroeconomic variables influence stock performance and which variables out of these ...
  • THE IMPACT OF CHANGE MANAGEMENT ON THE EMPLOYEE SATISFACTION OF METRO HABIB CASH AND CARRY PAKISTAN 
    Fatima, Syeda Bushra Reg # 13055 (Bahria University Karachi Campus, 2014)
    Purpose This study aims at finding out the impact of the change as a result of the merger of two retailors, identifying various measures that were taken to ensure smooth implementation of the change process and ...
  • IMPACT OF SUPPLY CHAIN PERFORMANCE MEASUREMENT ON CUSTOMER SATISFACTION IN FMCG INDUSTRY OF PAKISTAN 
    Bajwa, Muhammad Jamshaid Reg # 14336 (Bahria University Karachi Campus, 2014)
    Purpose- The aim of this study is to explore that either the supply chain management matrices or practices which are being used in Pakistani FMGC are assisting in the customer satisfaction or not. This research is carried ...
  • EXPLORING THE FACTORS IMPEDING THE ADOPTION OF RFID (RADIO FREQUENCY IDENTIFICATION) TECHNOLOGY IN PAKISTAN 
    Qureshi, Muhammad Arsalan Reg # 14329 (Bahria University Karachi Campus, 2014)
    Purpose - The major aim of this study was to explore the factors impeding adoption of RFID technology in Pakistan even after a decade of launch and successful integration of different companies globally. This report ...
  • EFFECT OF TAX ON CORPORATE FINANCIAL DECISIONS 
    Kalwar, Marvi Yaseen Reg # 14176 (Bahria University Karachi Campus, 2014)
    Puropse: The purpose of this thesis is to study “Effect of Taxation on Corporate Financial Decisions”. It discusses the basic characterization of corporate income tax and focus of the analyses is corporate decision which ...
  • ROLE OF STRATEGIC HUMAN RESOURCE MANAGEMENT ON ACQUISITIONS & MERGERS AT FAYSAL BANK 
    Majeed, Hina Reg # 22971 (Bahria University Karachi Campus, 2014)
    Purpose- The research was conducted to measure the Role of Strategic Human Resource Management (SHRM) on acquisitions and mergers in ‘Faysal Bank’. Methodology/sample- The research study consists of use of quantitative; ...
  • RESEARCH ON THE PERFORMANCE OF MUTUAL FUNDS INDUSTRY IN PAKISTAN 
    Malik, Hassan Reg # 11552 (Bahria University Karachi Campus, 2014)
    Purpose: This study was a requirement for the partial fulfillment of MBA degree. This research report is written to evaluate the performance of mutual funds industry in Pakistan. The overall idea discussed in the said ...
  • IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON CUSTOMER LOYALTY IN PAKISTAN BANKING SECTOR 
    Asim, Numrah Reg # 11442 (Bahria University Karachi Campus, 2014)
    Purpose: This research is about the effect of Corporate Social Responsibility on Customer Satisfaction in Pakistani Banking Sector - two banks under study were, Allied Bank Limited & United Bank Limited. The study was ...
  • IMPACT OF WORKING ENVIRONMENT ON EMPLOYEES SATISFACTION AT FAUJI FERTILIZER BIN QASIM (FFBL) 
    Khan, Maheen Nasir Reg # 11400 (Bahria University Karachi Campus, 2014)
    Aim: The aim of this study was to evaluate the impact of work environment on employee satisfaction at Fauji Fertilizer Bin Qasim, Pakistan. In the present days, employees’ rights and their satisfactory issues have ...
  • FACTORS BEHIND BRAND SWITCHING IN TELECOMMUNICATION INDUSTRY IN PAKISTAN 
    Sohail, Usama Reg # 19675 (Bahria University Karachi Campus, 2014)
    Purpose-The purpose of this research is to analyze those factors, which encourages customers towards switching their existing rand. Due to the low switching cost in telecommunication sector the consumer, easily move ...
  • CAUSES OF EMPLOYEE’S TURNOVER RATE IN PRIVATE COMMERCIAL BANKS IN PAKISTAN 
    Mateen, Muhammad Atif Reg # 20210 (Bahria University Karachi Campus, 2014)
    Purpose: The basic purpose of this study was to find out the causes of high turnover rate in Pakistan commercial banking sector. Methodology': A survey was conducted through a questionnaire to collect necessary data ...
  • DETERMINANTS OF CAPITAL STRUCTURE IN ISLAMIC BANKING A CRITICAL STUDY 
    Farooqui, Nosheen Pervez Reg # 16413 (Bahria University Karachi Campus, 2014)
    Purpose: This study analyzes the bond between dependent variable (Leverage) and Independent variables that are Growth, Tax rate, Regulation, Firm Size, and profitability, and how it affects any firm in terms of its ...
  • GROWING TRENDS OF SUNDAY BAZAAR 
    Akhter, S.M. Faraz Reg # 19148 (Bahria University Karachi Campus, 2014)
    Purposc-The main objective of this research is to find out whether Sunday bazaar has grown over time and the reasons behind the growing trend of Sunday bazaar. This paper consist all the work done to identify the growing ...
  • "Causes of Gender Discrimination in Pakistan Banking Sector" 
    Rana, Mariam Reg # 14320 (Bahria University Karachi Campus, 2014)
    Introduction: This study is focused on the factors which cause the gender of discrimination in banking sector. The study indicates that disparity' exists in targeted area, discrimination is examined through employment, ...
  • IMPACT OF INTERNET AND TRADITIONAL MARKETING ON CONSUMER RESPONSE 
    Wasi, Aleena Reg # 16309 (Bahria University Karachi Campus, 2014)
    Problem: Marketing is among the most important strategy for business as it has various effective tools for advertising product/services. For many years, traditional marketing has been in use and currently new and innovative ...
  • Factors Affecting Customer's Preferences to buy cellular phone For Local versus International Brands (A Case study in Pakistan 
    Ahmed, Shahbaz Reg # 24179 (Bahria University Karachi Campus, 2014)
    Purpose This study was aimed to find out Factors Affecting Customer’s Preferences to buy cellular phone for Local versus International Brands. The increasing use of mobile phones and existence of several cell phone brands ...

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