Purpose- The main objective of this study is to analyze that to what extent non-monetary incentives have impact on employees’ motivation. Methodology/sample- The study involved use of questionnaires covering the all ...

The purpose of this research is to know the Role of Commercial Banks in facilitating Benazir Income Support Programme. In this research what best thing researcher leamt that how Government Support to poor people of the ...

Introduction: This study is focused on the factors which cause the gender inequality in banking sector. The study indicates that disparity exists in targeted area, inequality is examined through employment, trainings, ...

Purpose— The purpose of the research was to find out whether the sales promotions have an impact on consumers buying behavior or not, and if it is an effective strategy, than which promotional tool is highly influential. ...

Problem: Innovations in technology is reaching new heights and standards with every passing day which has given rise to a new dimension of communication, namely the viral marketing communication. Viral marketing communication ...

Purpose of the study- The purpose of this study is to understand the effect of product assortment, product variety and ease of buying on customer satisfaction in supermarkets. Research method/sampling - A deductive ...

Purpose To examine the relationship between dividend policy and stock price volatility in cement sector of Pakistan. Design/methodology/approach - Multiple regression analysis has been used to explore the relationship ...

The research has been done on the subject of “usefulness of FBR’s E- Filing for individual salaried personnel of education department and their satisfaction in Karachi”. The aim of the study is to transform the work ...

Purpose: The main purpose of this study was to evaluate the “Opportunities of Islamic modes of banking and finance in Pakistan” and want to know that how sukuk bonds captured almost the entire market in Malaysia and ...

Purpose Social Media is a new age concept which has taken world by storm; companies are trying to promote products actively on social media and interact with customers. This research paper includes the findings of the ...