MBA (BUKC): Recent submissions

  • Khatoon, Safia Reg # 14366 (Bahria University Karachi Campus, 2013)
    This study is focused on the understanding of the consumer behaviour towards organic food, as regardless of the obvious benefits that come attached with organic food, conventional food or as it is technically known; ...
  • Inayat, Amna Reg # 20337 (Bahria University Karachi Campus, 2013)
    The purpose of the study is to ascertain the impact of celebrity endorsement on the housewives buying behavior while purchasing tetra milk pack in Karachi. In this study we are focusing on the buying behavior of household ...
  • Hasan, Hamna Reg # 18938 (Bahria University Karachi Campus, 2013)
  • Sarika Reg # 20375 (Bahria University Karachi Campus, 2013)
    There are many good reasons to promote entrepreneurship among young people. While caution should be exercised so that entrepreneurship is not seen as a 'mass' or wide-ranging solution which can cure all society's social ...
  • Yousuf, Maryam Reg # 7902 (Bahria University Karachi Campus, 2013)
    The purpose of this study is to highlight the performance of the Inbox Business Technology in the field of IT services in Pakistan. The data for this research has been gathered through the feedback and responses of the ...
  • Shehzadi, Kanwal (Bahria University Karachi Campus, 2013)
    This research paper highlights that how factors are affecting the stock market of Karachi Stock Exchange. There are number of factors that are affecting the Karachi stock exchange but I am taking very few of them like ...
  • Mirza, Dania Reg # 16337 (Bahria University Karachi Campus, 2013)
    The thesis analyzes the Training & Development practices adopted by Pak Arab Refinery Limited. The research paper initiates from documenting the information about the subject i.e. Training & Development followed by a ...
  • Ahmed, Saad Reg # 11449 (Bahria University Karachi Campus, 2013)
    Purpose - The main purpose of this paper is to report a study into: the determinants affecting a customer’s decision to patronize Islamic banking in Pakistan. Design/methodology/approach - In this research data was ...
  • Anjum, Tahira Reg # 20382 (Bahria University Karachi Campus, 2013)
    Life style of people changes, living standard raises, and people adopts west culture especially in food such as Thai, Italian, Indian, Chinese etc food are liked by people. No doubt, these foods have changed two habits ...
  • Irfan, Muhammad Reg # 20406 (Bahria University Karachi Campus, 2013)
    The aim of this paper is to evaluate how patients' loyalty, and confidence in their physicians, is impacted by doctors' relationships activities, namely, listening to and explaining activities. Main information was ...
  • Dar, Fahad Amin (Bahria University Karachi Campus, 2013)
    In this study, I seek to better understand the value of information technology (IT) in supply chain context. Grounded in the resource-based theory in conjunction with transaction cost economics, I developed a conceptual ...
  • Nida Reg # 20370 (Bahria University Karachi Campus, 2013)
    From the dimmest of history when around 2727 B.C. a few leaves of a wild shrub tea blew into the royal bowl of boiling water being shipped by the legendary Emperor Shah Nun, known as the Divine Husbanded as well as a ...
  • Ali, Muhammad Abid (Bahria University Karachi Campus, 2013)
    India, now become the most famous country in terms of many sector now a days and the scale of its success increases as the time passing on. This report mostly focuses on its economic side development and achievement ...
  • Jamal, Muhammad Akif Reg # 11576 (Bahria University Karachi Campus, 2013)
  • Iftikhar, Mehwish Reg # 11571 (Bahria University Karachi Campus, 2013)
    This research study is about the increasing trend of social media marketing for brand activation of products and services which a company offers. This research study also analyzes and explores that most of the organization ...
  • Malik, Abdul Basit Reg # 11503 (Bahria University Karachi Campus, 2013)
    The AMC companies are making profits especially in the Middle Eastern market while growth in the American and Canadian markets has been a little bit slow. On the other hand, Asia is becoming a hub of AMC and investment ...
  • Alam, Hafiz Umar Aftab Reg # 20349 (Bahria University Karachi Campus, 2013)
    The topic addressed by this study is of the current circumstances of supporting industries in Pakistan’s machinery sector, in particular to their development in weaponry and shipbuilding for the industries of Pakistani ...
  • Malik, Zian Iffat Reg # 14262 (Bahria University Karachi Campus, 2013)
    Microfinance is considered to be a very effective tool in reduction of poverty because many people think that it is an inexpensive tool in reduction process. Microfinance has shown the considerable amount of diversity which ...
  • Sibtain, Ammar Nazar Reg # 18918 (Bahria University Karachi Campus, 2013)
    This research is based on how employee branding plays its role in identifying and achieving the business goals. Globalization has paved way for significant changes in the business and corporate practices and it has ...
  • Channa, Kanwal Safdar Reg # 22977 (Bahria University Karachi Campus, 2013)
    Performance Management System is an important factor that can motivate employees and transform their talent into a strategic business advantage by providing them ongoing coaching and feedback, if they obtain a minimal ...

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