Purpose: This research is conducted with the aim to understand the impact of revenue diversification on bank’s profitability in banking industry of Pakistan. The research wants to identify each variable of revenue ...

Purpose: This study aims to understand the impact background music (environmental cues) is an essential factor of a retail environment. Is impact creates positive perception coordinated with merchandise offerings and ...

PURPOSE: The purpose of this research was to study the concept of olfactory branding. In this study it was studied that how the scent use in the stores effect the shoppers mood, cognition and spending. This research ...

Purpose A positive and favorable perception of brand affects and brand trust plays avital role in success of an organization. The purpose of the current research was to study the impact of knowledge of company on ...

Purpose: The study is based on true development in denim sector of Textile Industry to determine how to win Customers (Buyers) in Textile Industry. The study was conducted in Pakistan searching about how it works and ...

Purpose. The banking sector of Pakistan has been performing its vital role in economic development of the country and has contributed towards the growth and development of the economy. Pakistan is a developing country, ...

Purpose: The aim of the study is to test the validity of Capital Asset Pricing Model for calculating the required rate of returns of Pakistani companies registered with Pakistan Stock Exchange (PSX). The study talks ...

Purpose: In this emerging world, every next day some technique is being introduced to motivate employees to work well and compete in this world and grab a good and healthy share from markets. So the purpose of this ...

Purpose: The purpose of this thesis was to explore the impact of third party logistics on supply chain management of fruit and vegetable industry. The rationale of this thesis is to assess the customer satisfaction ...

Purpose of the study: E-commerce, has taken a huge impact from the availability of social media platforms over the globe anywhere and everywhere. The speed at which information flows from one point to others, comparing it ...