Purpose: The purpose of the study is to evaluate the effect of emotional advertising on consumer buying behavior. It is considered that emotions in advertisements create more favorability towards the brand when compared ...

There has been a lot of research related to hospitality in regard with electronic word of mouth but there is a lack of empirical indepth study in a restaurant setting. This study has examined the antecedents of negative ...

Purpose The purpose of this research was to find out the effect of outsourcing on Employee satisfaction at State Bank of Pakistan Karachi. Outsourcing of services is an emerging factor among businesses these days. The ...

Purpose: This study is performed with an objective understand capital structuring process in textiles industry of Pakistan. It also focuses to identify different financing options available to finance managers in ...

Purpose of study: The Purpose of this research paper is to discover the difference in alertness and mood of house officers and residents between pre call and post call duly hours in Karachi. This was designed to see ...

Purpose The aim of this study is to ensure competitive performance through supply-chain practices and also identifying the link among the supply chain practices. Nowadays, the competition exists among the supply-chain ...

Purpose: This research work is executed with an intention to explore the significance of Facebook as a marketing tool and understand different positive aspects of Facebook advertisement in e-commerce industry in Karachi ...

The main purpose of this research is to determine the role of limited no. of suppliers, long term orientation and communication strategic purchasing: An investigation on the leading FMCG Company of Karachi. It has ...

Purpose: This research paper aims at finding out the impact of Human Resource Management practices on Employee Job Satisfaction at Meezan Bank Limited, Karachi. Human Resource management practices are the policies and ...

Purpose: This study is conducted with an objective to determine different elements of organizational culture in K-electric before and after transition phase with changes observed during the period. It also aims to ...