PURPOSE: Nonprofit sector is an essential and quickly developing publicizing area. In spite of the development, the effect of celebrities and involvement in a charitable setting is not completely investigated. Thus, ...

Purpose: The purpose of this study is to measure the correlation between brand loyalty and availability of frozen food at retail outlets in Karachi. Methodology: The target population for the research customers of frozen ...

Purpose. The purpose of this research being undertaken is to identify the variables relationship i.e. Debt to equity and debt ratio of cement sector as what are their impacts on the profitability measures which are ...

Purpose: The objective of this study is to understand the scope of leadership style specifically transformational leadership in textile industry of Pakistan and identify current leadership practices followed in textile ...

Purpose- The purpose of the research is to examine the impact of economic variables on stock market of Pakistan. The selected economic variables are interest rate, exchange rate and consumer price index. To examine the ...

Facebook, a social media platform, has evolved as an advertising channel for many brands. It has become vital for businesses to have presence on this large audience platform to ensure success. Having become a part of ...

Purpose: This research report concluded with the objective of understanding the impact of CSR on CFP in oil industry of Pakistan. The main purpose of this study is to identify and examine the each sub variable of CSR ...

Purpose: This study is an attempt to explore the reasons of contractual employees to seek, maintain and to sustain their temporary jobs with a comparable and equal motivation along with deterministic attitude and ...

Purpose: The motivation behind this review is to lead the effect of temporary job understanding (internship) on employment success. Internship program is considered as essential tool to acquire corporate experience ...

The current study provides extensive research on the factors influencing the intention of the customers/consumer in regards to watch online video advertisements. Multiple variables and their relationship amongst is ...