Browsing MBA (BUKC) by Subject "online buying behavior, e-commerce in Karachi, perceived risks, perceived benefits."

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Browsing MBA (BUKC) by Subject "online buying behavior, e-commerce in Karachi, perceived risks, perceived benefits."

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  • FACTORS INFLUENCING CONSUMERS' ONLINE PURCHASE BEHAVIOR IN KARACHI 
    MARIA ABID, Reg # 25137 (Bahria University Karachi Campus, 2016-11-01)
    This research was conducted to find out the online buying behavior of consumers in Karachi. It was aimed at studying the role of their attitude in determining this behavior, and the influence of perceived risks, perceived ...

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