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Browsing MBA (BUKC) by Subject "online buying behavior, consumer attitudes, perceived advantages, perceived risks, hedonic motivations, aesthetics, trust, consumer purchase intention"
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Mangrio, Ayesha Ali
(Bahria University Karachi Campus, 2021)
Purpose
The goal ofthis research is to discover the elements that influence online shopping behavior.
The researcher focuses on the effectiveness ofthe elements that influence customer preference
for online retailers ...