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Browsing MBA (BUKC) by Subject "marketing events platform, customer value creation, event management, experiential marketing"
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QUDSIA ANWAR, Reg # 21291
(Bahria University Karachi Campus, 2015)
Purpose- The main purpose of event management is to create customer value. Experts said that if such events are not formally planned and organized then it may have negative impact on customer value. The study is accomplished ...