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Browsing MBA (BUKC) by Subject "eWOM, consumption utility, Brand credibility, altruism, egoism, moderator based utility, prior eWOM experience."
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Obaidullah Reg # 25202
(Bahria University Karachi Campus, 2017)
There has been a lot of research related to hospitality in regard with electronic word of mouth but
there is a lack of empirical indepth study in a restaurant setting. This study has examined the
antecedents of negative ...