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Browsing MBA (BUKC) by Subject "customer satisfaction , liking performance , intention to purchase , online retailer , knowledge , awareness"
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Quddus, Waleed Reg # 25296
(Bahria University Karachi Campus, 2018)
Purpose
The purpose of this study is to determine and analyze the overall young customer’s attitude
toward online shopping in Karachi.
Methodology & Design
The quantitative research method was used by the researcher ...