Browsing MBA (BUKC) by Subject "Word of mouth, source credibility, sender’s reputation, sender’s expertise, social media, purchase decision"

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Browsing MBA (BUKC) by Subject "Word of mouth, source credibility, sender’s reputation, sender’s expertise, social media, purchase decision"

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  • IMPACT OF WORD OF MOUTH ON SOCIAL MEDIA PURCHASE DECISIONS 
    Hassan Ahmed, Reg # 19504 (Bahria University Karachi Campus, 2015)
    Purpose of the study: Purpose of the study is to conclude the impact of word of mouth on social media purchase decisions among youth of Karachi.Factors of word of mouth include source’s credibility, sender’s reputation and ...

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