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Browsing MBA (BUKC) by Subject "Word of Mouth, Electronic-Word of Mouth, Message source credibility, Message appeal, Brand Equity."
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SHEHROZE SHEIKH, Reg # 24021
(Bahria University Karachi Campus, 2016)
Purpose: The aim is to analyze the impact of electronic word of mouth through commercialized advertising directed by customers who have straight experience of the
particular product and its influence on the buying decisions ...