Welcome to DSpace BU Repository
Welcome to the Bahria University DSpace digital repository. DSpace is a digital service that collects, preserves, and distributes digital material. Repositories are important tools for preserving an organization's legacy; they facilitate digital preservation and scholarly communication.
Browsing MBA (BUKC) by Subject "Website design quality, website service quality, function benefit, impulse buying & Pakistan."
-
MAZHAR, AMNA
(2019)
Purpose: This study aimed to analyze the impact of website quality and social media on the
impulsive buying behavior of online consumers of cosmetic industry ofKarachi, Pakistan.
Methodology: The study has purposively ...