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Browsing MBA (BUKC) by Subject "Website Preferences, Purchasing Decisions, Purchasing Intentions, E-commerce"
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Javeria Wahab, Reg # 22567
(Bahria University Karachi Campus, 2016)
The purpose of the study is to analyze and explore the impact of gender on website preferences. E-Commerce has been taken under review to study the change in perception and preferences of men and women belonging to different ...