Browsing MBA (BUKC) by Subject "Web marketing, email marketing, social media marketing, purchase intention, online marketing"

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Browsing MBA (BUKC) by Subject "Web marketing, email marketing, social media marketing, purchase intention, online marketing"

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  • EFFECT OF ONLINE CLOTH MARKETING ON CONSUMER BEHAVIOR 
    SYED ABDUL BARI, Reg # 27371 (Bahria University Karachi Campus, 2016-09-01)
    Purpose: The main aim of this research is to investigate the effect of online marketing on consumer behavior. The research determines the ambit of online marketing and the channels used for it along with their ...

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