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Browsing MBA (BUKC) by Subject "WOM, e-WOM, Informal Communication, Perceived Risk."
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Shaikh, Saddam Hussain Reg # 19619
(Bahria University Karachi Campus, 2014)
Purpose- The major aim of this study was to evaluate the impact of word of mouth on the age group as
well as consumer’s decision making among youth in Karachi. The failure of catering youth by even heavy
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