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Browsing MBA (BUKC) by Subject "Urge to buy, PLS-SEM, retailstores, Karachi, Pakistan, impulse buying tendency"
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Miftah, Hibra Reg # 73290
(Bahria University Karachi Campus, 2022)
Purpose
In this study, the effects ofthe store environment and impulsive personality characteristics on
impulsive purchasing behaviour in the region of Pakistan are combined. The study also
makes a case for the beneficial ...