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Browsing MBA (BUKC) by Subject "Travel and Tourism (T & T), Search Engine Optimisation (SEO), Electronic Customer Relationship Management (e-CRM)"
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Nadeem, Amna Reg # 41002
(Bahria University Karachi Campus, 2020)
Purpose: This dissertation critically analysed the impact of digital marketing on the
operational efficiency oftravel and tourism industry of Pakistan
Methodology and Design: The questionnaire survey methodology was ...