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Browsing MBA (BUKC) by Subject "Shelf Appearance, Shelf Placement, Consumer Buying Decision"
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HADEEQA-TUL-FATIMA, Reg # 25096
(Bahria University Karachi Campus, 2016-09-01)
This research is focused on analyzing the impact of shelf placement on consumer buying
decision. The research is conducted to evaluate the viewpoint of supermarkets that how
shelf placement could impact on consumer ...