Welcome to DSpace BU Repository
Welcome to the Bahria University DSpace digital repository. DSpace is a digital service that collects, preserves, and distributes digital material. Repositories are important tools for preserving an organization's legacy; they facilitate digital preservation and scholarly communication.
Browsing MBA (BUKC) by Subject "Perceived Quality, Price Perception, BrandAssociation, Brand Preference, Airline Indust/y."
-
Baig, Sami Reg # 67489
(Bahria University Karachi Campus, 2021)
Purpose:
The research aims to investigate the impact of perceived quality, price perception, brand
association, and social media marketing (E-WOM) on the brand preference in the passengers
of Pakistan International ...