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Browsing MBA (BUKC) by Subject "Para social interaction, brand affect, brand preference, perceived brand quality, consumer behavior, celebrity endorsement, v-log, promotion management."
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KHAN, ZUBIA
(2019)
Purpose- The main purpose of this research is to evaluate the results of v-log marketing.
Specially, I want to explore the impact of a food v-logger
build a brand image through their different antecedents and how all ...