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Browsing MBA (BUKC) by Subject "Online shopping, Behaviour Intention, Attitude, Perceived Usefulness, Brand Orientation, Degree of Personalization, Website Interface."
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Hassan, Haris Reg # 20153
(Bahria University Karachi Campus, 2016)
Purpose of Study
This research is done to figure out the factors which effects the attitude for online buying and
purchase. Here our objective is to find our various constructs that make up a consumer’s
perception of ...