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Browsing MBA (BUKC) by Subject "Online reviews, Review credibility, Purchase intention, Peripheral cues, Argument quality"
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Nimrah Reg # 41116
(Bahria University Karachi Campus, 2021)
Purpose
Today consumers are increasingly relying on the online reviews when deciding to make a
purchase but the credibility ofthe reviews are also a question mark. The purpose the study is
to examine the antecedents ...