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Browsing MBA (BUKC) by Subject "Online advertising characteristics/features, Picture/Pictorial content, Multimedia, Written content, Location/Placement ofAd, Attitude towards online ad characteristics, subjective norm, Perceived behavioral control(PBC), Purchase Intention."
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Siddiqui, Urooj Reg # 22707
(Bahria University Karachi Campus, 2015)
Purpose: Online advertising is a fresh channel for marketers and advertisers to create
awareness recognition and build their brand image. The puipose ofthis study was to examine
the effect of online ad characteristics ...