Welcome to DSpace BU Repository
Welcome to the Bahria University DSpace digital repository. DSpace is a digital service that collects, preserves, and distributes digital material. Repositories are important tools for preserving an organization's legacy; they facilitate digital preservation and scholarly communication.
Browsing MBA (BUKC) by Subject "Online Shopping Behavior, attitude towards online shopping, socio-demographic background, online purchase perception, website quality"
-
Riaz, Maleeha Reg # 11566
(Bahria University Karachi Campus, 2014)
Purpose: Keeping in view the drastic shift in purchasing behavior of consumers, moving from conventional stores to online mediums it is becoming highly integral to study the factors that influence online purchasing behavior. ...