Welcome to DSpace BU Repository
Welcome to the Bahria University DSpace digital repository. DSpace is a digital service that collects, preserves, and distributes digital material. Repositories are important tools for preserving an organization's legacy; they facilitate digital preservation and scholarly communication.
Browsing MBA (BUKC) by Subject "Online Purchase intention, perceived risk, brand image, ease ot purchase, electronic Word-of-Mouth."
-
Anwar, Ayesha Reg # 36336
(Bahria University Karachi Campus, 2021)
Purpose. The main purpose ofthis study is to determine the factors that influences the consumer’s
intention of buying the food, using online mediums. The results would contribute in betterment
of e-marketers in understanding ...