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Browsing MBA (BUKC) by Subject "Mobile phone, international brands, local brands, Chi-square testing."
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Ahmed, Shahbaz Reg # 24179
(Bahria University Karachi Campus, 2014)
Purpose
This study was aimed to find out Factors Affecting Customer’s Preferences to buy cellular phone for Local versus International Brands. The increasing use of mobile phones and existence of several cell phone brands ...