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Browsing MBA (BUKC) by Subject "Manipulation and advertising, deception and advertising, Reliability and Advertising, Consistency in Advertising."
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Wajahat, Ayla Reg # 16595
(Bahria University Karachi Campus, 2014)
Purpose of the study: The research is conducted to check the consistency of telecom services advertised and actual services provided. Three constructs Manipulation, Deception and Reliability are used to evaluate the ...