Welcome to DSpace BU Repository
Welcome to the Bahria University DSpace digital repository. DSpace is a digital service that collects, preserves, and distributes digital material. Repositories are important tools for preserving an organization's legacy; they facilitate digital preservation and scholarly communication.
Browsing MBA (BUKC) by Subject "Influencer Marketing, Credibility, Purchase Intention, Consumer Trust On Branded Content, Consumer Buying Behavior"
-
Absar, Saad Reg # 70338
(Bahria University Karachi Campus, 2022)
Purpose - Purpose ofthis study is to determine the impact ofmessage value and credibility on
the consumer’s purchase intention and the role oftrust on branded posts is also studied as a
mediation between these variables. ...