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Browsing MBA (BUKC) by Subject "Impulsiveness, Hedonic Shopping Value, Utilitarian Shopping Value, Urge to Buy, Satisfaction, Word of Mouth, Restaurant Industry, Social media, Social Commerce"
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Javed, Iqra Reg # 30780
(Bahria University Karachi Campus, 2018)
Purpose
The purpose of this study is to analyze the impact of word of mouth on restaurant industry. It
also studies the impact of negative and positive word of mouth on social media in food
industry. A gap was being ...