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Browsing MBA (BUKC) by Subject "Impulsive buying behavior, store ambiance, product packaging, displayed product, sales promotion"
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Khalid, Usman Reg # 43613
(Bahria University Karachi Campus, 2021)
Purpose
The main objective ot this study was to understand that which factors influence impulsive
buying behavior among the customers in Pakistan. The four factors which were selected for
further analysis are; store ...