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Browsing MBA (BUKC) by Subject "Impulse Buying Behavior, sales personnel behavior, in-store display, window display, and in-store promotional signage"
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MUGHAL, AHSAN REG # 23818
(Bahria University Karachi Campus, 2016)
In the last few years, the trends of Impulse Buying have shown a drastic change due
to the advancement (and modernization) in the economic era. Customers are now shifting
towards supermarkets and wholesale centers. This ...