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Browsing MBA (BUKC) by Subject "Impulse Buying Behavior, Product Quality, Perceived Value, Brand Name, Store Atmosphere, Service Quality"
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Siddiqui, Fauz Ali Reg # 28705
(Bahria University Karachi Campus, 2017)
Retail sector has expanded very significantly in the recent 5 to 10 years providing opportunities to the consumers, shoppers to buy thing in more convenient manner and is also a leading cause in impulse buying behavior. ...