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Browsing MBA (BUKC) by Subject "Impulse Buying, Impulsivity, environmental factors, Promotional Activities, Personality Characteristics."
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Bukhari, Syeda Amber Reg # 10592
(Bahria University Karachi Campus, 2013)
Purpose: The purpose of this research is to find out the reasons why impulse buying
occurs, how it can be encouraged and taken advantage of.
Method: This is a descriptive study in which questionnaires were presented to ...