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Browsing MBA (BUKC) by Subject "Humour,Advertisment,Consumer,Brand,Perception"
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Nazia Karmali, Reg # 21290
(Bahria University Karachi Campus, 2015)
The use of humor is very common these days, to attract consumers in a way that it
improves brand recognition and secondly it evokes good feeling about the product that in
return help consumers to recall the product. ...