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Browsing MBA (BUKC) by Subject "Higher sales, better quality of services, retailing store atmospherics, pleasant ambiences."
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Khan, Sobia Reg # 19653
(Bahria University Karachi Campus, 2014)
’urpose: The purpose of this research is to determine the effect of fashion retailing store atmospherics and
nvironment on consumer behavior, stating how important this concept is and what benefits will the outlet gain ...