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Browsing MBA (BUKC) by Subject "Green apparel, Attitude towards green apparel, Green apparel knowledge, Green trust, Eco labeling, Green apparelperceived effectiveness, Green Purchase Intention"
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Saeed, Yumna Reg # 48774
(Bahria University Karachi Campus, 2022)
Purpose - Green apparel/ sustainable apparel is an emerging phenomenon in today’s era. The
environmental degradation and increasing environmental concern is influencing consumers to
indulge in green consumption. Famous ...