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Browsing MBA (BUKC) by Subject "Green Product Marketing, Eco-Literacy, Attitude, Behaviour, Perception, Awareness."
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Tariq, Junaid Reg # 36818
(Bahria University Karachi Campus, 2017)
Purpose: The main aim of this research to determine the factors which affects the adoption of
green products in Pakistan. The identification of these factors will help in changing the customer
attitudes and behaviour ...