Welcome to DSpace BU Repository
Welcome to the Bahria University DSpace digital repository. DSpace is a digital service that collects, preserves, and distributes digital material. Repositories are important tools for preserving an organization's legacy; they facilitate digital preservation and scholarly communication.
Browsing MBA (BUKC) by Subject "Green Marketing, Organic Products, Green Products, Green Purchase Intention, Trust, Risk, Value, Green Purchase Consideration, Organic Products, Green Goods, Green Services,Green Organizations, Green Business, Green Economy, Consumer Behavior, Green Product Consumption, Green Purchase Behavior"
-
HUSSAIN, ZAIB
(2020)
Purpose
The purpose of this research is to evaluate how consumers green purchase intention can be
enhanced. The study probes on the key factors which may or may not have significant
influence on a consumer's purchase ...