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Browsing MBA (BUKC) by Subject "Green Marketing, Green Satisfaction, Green wash, Green perceived value, Green word ofmouth, Green repurchase intensions."
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Jalees, Mariam Reg # 38949
(Bahria University Karachi Campus, 2021)
Purpose: This study aims to examine the factors of Green marketing having an impact on
consumer green satisfaction and its impact on green repurchase intension. Green marketing
has played an important role in satisfying ...