Browsing MBA (BUKC) by Subject "Green Brand Image, Brand Credibility, Perceived Quality ofBrand"

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Browsing MBA (BUKC) by Subject "Green Brand Image, Brand Credibility, Perceived Quality ofBrand"

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  • ANTECEDENTS OF GREEN BRAND EQUITY: AN INTEGRATED APPROACH 
    HASSAN, SHAHBAZ (2019)
    Purpose: This study is to analyze the impact of brand constructs on green brand equity, for the find out the relations green brand equity, we use the independents variables like brand credibility, green brand image and ...

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