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Browsing MBA (BUKC) by Subject "Gender Role Stereotypes, Advertisements, Attitude Towards Brands, Cultural Values, Masculinity, Assertiveness, Power Distance, Female Role Orientation."
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Arshad, Aishah Reg # 73313
(Bahria University Karachi Campus, 2022)
Purpose
The purpose ofthis research is to identify if cultural values have any significant impact on the
relationship between the spectators’ perception towards Gender role stereotyping in
advertisement and their attitude ...