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Browsing MBA (BUKC) by Subject "Fashion Industry, Globalization, Foreign Brands, Branding, Apparel and Accessories, Purchase Behavior/Decision"
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Awan, Maheen Iqbal Reg # 35004
(Bahria University Karachi Campus, 2015)
Purpose - The major aim of this study is to determine the factors which force the consumers to
purchase foreign brands of apparel and accessories instead of local ones in Karachi. After
conducting this study, we must be ...