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Browsing MBA (BUKC) by Subject "Facebook, Banner ads, Brand awareness, Band recall, Click through rate. Sales, Banner blindness"
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Ahmed, Waqar Reg # 31400
(Bahria University Karachi Campus, 2015)
Introduction- The main puipose of this research is to find the effectiveness of Facebook
‘apparel’ banner ads through measuring correlation with consumer response. Consumer response
was measured with 05 variables which ...