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Browsing MBA (BUKC) by Subject "Destination Pakistan, Strategic Branding, Sustainable Tourism, Perception Management, Social Media, Social Entrepreneurship, Security."
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Ali, Dania Reg # 17576
(Bahria University Karachi Campus, 2015)
Purpose
Whilst Destination Branding has become a global phenomena; the global tourism industry
too is expanding exponentially. Pakistan has enormous prospect in all facets oftourism yet it
is inexistent in the global ...