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Browsing MBA (BUKC) by Subject "Decision making of an individual investor, Mood Patterns, Personality Traits, Overconfidence, Rationality and Mental Accounting."
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Khwaja, Bismah Reg # 30737
(Bahria University Karachi Campus, 2017)
PURPOSE
The purpose behind the research is to examine the behavioral factors impacting the decision
making of an individual investor. This study is directed to recognize the influence of selected
behavioral factors ...