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Browsing MBA (BUKC) by Subject "Customization, Customer Behaviour, Food Industry."
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Fatima, Baneen Reg # 25664
(Bahria University Karachi Campus, 2014)
Purpose: The puipose of the research is to determine the changing trend of customer behaviour towards customization in fast food industry. Three categories have been selected for the research in food industry i.e. cakes, ...