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Browsing MBA (BUKC) by Subject "Customer’s attitude; viral marketing; social media"
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Ahmed, Imran Imtiaz Reg # 25757
(Bahria University Karachi Campus, 2019)
Purpose
This paper is aimed at determining one of the most influencing factors on the viral
marketing on social media in Pakistan caused by consumer’s attitude towards it. This paper
investigates the factors that influence ...